Greystripe Brings Flash to iPad Applications, Brightcove Goes HTML5
Rich media mobile ad network Greystripe has announced it's extending its iFlash ads product to Apple's iPad,
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Adobe on how to select and future-proof your CMS
The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market is comprised of three flavors of CMS which include...
View ArticleConsumers expect high EQ from brands, especially for purchases >$100
When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople isn’t enough, either....
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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI
In March, Adobe made its Experience Platform globally available, integrating real-time customer data from multiple sources into profiles that could employed to personalize content or offers across all...
View ArticleChanges, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay
“Today, product marketers need to really understand and have empathy for what our customers are trying to accomplish,” says Adobe’s Kevin Lindsay. As consumer behavior changes, so does marketing. The...
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Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform...
This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer...
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Adobe Email Usage Study: “Emailed too often” named most annoying
Our email habits are changing but we’re still heavily relying on this channel for our work and personal messages. Here’s what you need to know as a marketer for Americans’ email habits, according to...
View ArticleAdobe adds Journey Orchestration and marketer-friendly CDP to Experience...
Adobe is out with several enhancements for its Experience Platform (AEP), which allows marketers to create apps, deliver content and track data at scale. The platform now supports customer Journey...
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AAA Northeast uses Adobe to put members in the driver’s seat with a...
30-Second Summary AAA Northeast completely transformed their approach to CX — The shift to a digitally entrepreneurial eBusiness unit enabled AAA Northeast to focus on creating a personalized digital...
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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed...
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How Adobe uses AI internally to drive growth
30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the...
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